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「始終原創--Adidas 的品牌故事」- Adidas: Adolf Dassler History


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Once upon a time in a small town in Germany, there was a humble shoemaker who wanted to make shoes for all sportsmen and women. His name was Adi Dassler.
從前在德國的一座小鎮上,那裡住著一名平凡的鞋匠,他一心想替所有男女運動員製作鞋子。他的名字是艾迪‧達斯勒。

In 1936, Adi handmade a pair of running shoes for a young American athlete called Jesse Owens, who went on to win four gold medals. As an athlete himself, Adi was able to get into the minds and bodies of the people he made equipment for. At the 1954 World Cup final, the German football team needed a miracle to defeat the all-conquering Hungarians. Adi invented the revolutionary screw-in studs that were changed at halftime to give better grip on the rain-soaked pitch.
1936 年時,艾迪替一位名叫杰西‧歐文斯的美國年輕運動員手工打造一雙跑鞋,杰西‧歐文斯後來贏得四面金牌。艾迪自己也是位運動員,他能夠了解他為之製造運動裝備的人們的想法和身體。1954 年的世界盃決賽,德國足球隊需要奇蹟出現來打敗戰無不勝的匈牙利隊。艾迪發明出革命性的旋入型鞋釘,在中場休息時改用這種鞋釘來讓球鞋在因雨濕透的球場上能有更好的抓地力。

Dick Fosbury was the first man ever to high jump backwards. For his new technique, Adi made two different shoes. He took gold, and the Fosbury Flop was born. Adi also made boxing boots for the greatest of all time, and signature shoes for some of the most colorful tennis players to grace the sport. No matter what sport, Adi helped them all.
迪克‧福斯貝里是史上首位背對著跳高的人。為了他的這種新技巧,艾迪做了兩款不同的鞋子。他拿下金牌,而「福斯貝里跳」就此誕生。艾迪也為歷來最偉大的選手製作拳擊靴,還有替一些最具鮮明色彩的網球選手們打造簽名鞋款來為這項運動增光。無論是哪種運動,艾迪全都傾力協助。

And then a strange thing happened. Adidas started to live outside the courts, pitches, and stadiums. Every day, people across the world adopted Adi's three-striped gear as part of their own style. Maybe they saw the truth and honesty stitched into every product Adi made. And the people who wore Adidas share this spirit.
接著一件怪事發生了。愛迪達開始出現在球場、運動場和體育場以外的地方。每一天,世界各地的人們將艾迪的三線運動服裝融入在自己的風格裡。或許他們在艾迪每件產品的一針一線中看見真實與誠信。而穿著愛迪達的人,他們分享這種精神。

Adi was a true original, an innovator, a one of a kind, and chances are that somewhere, sometime, he made something for you.
艾迪是個真正有原創精神的人、一位革新者、獨一無二的人,而他很可能在某時某地也為你打造過什麼東西。

  • 「從前、很久以前」- Once Upon A Time

    Once upon a time in a small town in Germany, there was a humble shoemaker who wanted to make shoes for all sportsmen and women.
    從前在德國的一座小鎮上,那裡住著一名平凡的鞋匠,他一心想替所有男女運動員製作鞋子。

  • 「獨一無二」- One Of A Kind

    Adi was a true original, an innovator, a one of a kind, and chances are that somewhere, sometime, he made something for you.
    艾迪是個真正有原創精神的人、一位革新者、獨一無二的人,而他很可能在某時某地也為你打造過什麼東西。

  • 「很可能...」- Chances Are

    Adi was a true original, an innovator, a one of a kind, and chances are that somewhere, sometime, he made something for you.
    艾迪是個真正有原創精神的人、一位革新者、獨一無二的人,而他很可能在某時某地也為你打造過什麼東西。

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