Quartz Power Group is an energy company based in the UK. Marcus, the managing director, wants to discuss the company's sales figures. He is meeting Maja, the finance director; David, the sales and marketing director; and Anna, the customer services director.
Quartz Power Group 是一間英國的能源公司。總經理 Marcus 想要討論一下公司的銷售額。他要和財務總監 Maja、行銷總監 David 和客服總監 Anna 開個會。
Now, you all know why I've called this meeting. Sales figures for our region are down; we need to address this as soon as we can. So, I'd like to start by asking Maja to talk us through the figures. Okay, Maja?
大家應該都知道我為什麼要召開這個會議。我們區域的銷售額一直下滑；我們需要盡快處理這件事情。那我想先請 Maja 跟我們講一下銷售額。可以嗎，Maja？
And then we can take a look at the products we're offering and compare them with the competition. So, Maja, over to you.
Thanks, Marcus. Well, I've prepared some handouts to show you how the figures are looking. If we look at sales year to date...
So, in order to meet budget this year, we will, in my opinion, have to start some cost-saving measures.
What do you mean by that? Redundancies?
That's one possibility.
I can't agree with you there. We need a strong workforce.
Okay. Thanks, Maja. Look, cost cutting is something that we need to think about, but we also need to stop the downturn in sales and regain market share. So, can I bring you in here, David? Any comments?
Well, it's hard to know what the problem is. Our products are competitive.
So, they're not getting better offers from the competition?
I don't think so. How about I talk you through our offers at the moment? I've prepared some handouts.
Yes, go ahead. It would be good to look at the details.
Okay. Thanks, David. That was all useful information. So, Anna, can we turn to you now? Do you have any ideas why this downturn is happening?
好的。謝謝 David。全都是很有用的資訊。那 Anna，現在可以換妳嗎？妳知道為什麼業績開始下滑嗎？
Well, it's true we are seeing a decrease in custom in our region. There's also been an increase in customers canceling new contracts within 14 days. So what I—
的確，我們區域顧客光顧的數量下滑。也有越來越多顧客在 14 天內取消新合約。所以我認－－
But do you know why? Do the customers say why they don't like our offers? I personally feel that this is vital information. I mean, if we can't—
If I can finish what I was saying, I'd like to suggest we review our customer account procedures from first contact to after-sales care. And perhaps it would be a good idea to start with that and see if the sales figures improve.
Thanks, Anna. What do you two think of that?
Can I make another suggestion? I think we need to see the whole picture—from the customers' point of view. A customer survey, perhaps.
That would be a big project. It would need a project team, which means taking staff from other departments.
Actually, I was thinking about hiring an external researcher—get a neutral view on our position in the market and customers' views on us.
Oh, I like that idea. I think it could be very useful information.
Which department pays for it, though?
We can talk about that in a minute. Do you agree, in principle, though, that we need to understand the cause of the problem?
Yes, I suppose so.
Good. David, could you look for a market research company we could work with on this?
Great. Well, let's move on, then, shall we?
- 「使某人加入活動、討論」- bring someone in
So, can I bring you in here, David? Any comments?