When it comes to personal branding, I'm often asked by executives what they can do to look more professional. How does their wardrobe factor into their personal brand? There are four key things that you can do to ensure that you're looking your best and most professional.
The first is to always err on the side of dressing up more. The reason that Mark Zuckerberg gets so much press about his hoody that he wears is not because he is dressing casually—plenty of places in Silicon Valley do that—it's his refusal to dress up, even when it really matters, like when he's visiting with investors. That is seen as a sign of disrespect, and so if you want to move forward professionally, and you're not a billionaire, you wanna try to show respect by dressing a little bit better than you think that you need to.
首先是永遠要偏向選擇穿得更正式些。Mark Zuckerberg 受到眾多媒體評論他穿的連帽上衣的原因，不是因為他穿著隨性－－在矽谷很多地方都那樣穿－－是因為他對於正式裝扮的拒絕，即便當它真的很重要時，像是他正和投資者們會面。那被視為一種不尊重的象徵，所以如果你想專業地向前進步，而你不是一個億萬富翁，你會想要藉由穿得比原先認為需要的再好一些來試著表現尊重。
The second thing that you wanna keep in mind is that your wardrobe doesn't have to be expensive. This is not a requirement for you to have Italian suits, or to get a whole new wardrobe every season. It's just not necessary. But if you have some key staples, like a blazer that you really like, or a good solid pairs of shoes, you can use those as key parts of your wardrobe and move from there. Buy quality, but it doesn't have to be the top price.
Next, you wanna make sure that your wardrobe is complementary to your build, which means that you shouldn't be afraid to get things tailored. That's something that people usually don't do regularly here in the United States, but in Europe, it's standard fare. As soon as you buy something, you get it tailored. It's an inexpensive investment that can make things look very good.
In fact, I have an executive coach friend who's telling me that during the course of her interviews working with a client, she discovered that many of his colleagues consider him to be not entirely professional because his suits didn't fit him well. That's a very basic thing and it's very easy to fix. So buy things that complement your build, and get them tailored if necessary.
And finally, don't worry about it if it doesn't come naturally, but consider if it does. To adopt a signature item. It could be bow ties, like Tucker Carlson used to wear. It could be brooches, like Madeleine Albright, the former Secretary of State, is a big fan of. It could even be multicolor socks, whatever it is. But if there's something that you really like, and that you feel reflects your personality, don't worry about hiding it.
最後，不要擔心如果它呈現得不太自然，而是想想看如果它真的看起來很順眼。 挑選一樣具代表性的配件。它可以是領結，像是 Tucker Carlson 過去常戴的。它可以是胸針，像 Madeleine Albright－－美國前任國務卿－－就是一位胸針的大粉絲。它甚至可以是色彩繽紛的襪子，管它是什麼。但如果有一件你真的喜愛的東西，而你覺得它反映出你的個性，別煩惱要把它藏起來了。
In this day and age, people are much more interested in what makes you unique, and what makes you stand out. You don't have to be in the same kind of conformity that people have in the past. So, those are four ways that you can look more professional in the workforce.
- 「多表現(某品質)」- Err On The Side Of
The first is to always err on the side of dressing up more.
- 「著裝打扮」- Dress Up
The reason that Mark Zuckerberg gets so much press about his hoody that he wears is not because he is dressing casually—plenty of places in Silicon Valley do that—it's his refusal to dress up...
Mark Zuckerberg 受到眾多媒體評論他穿的連帽上衣的原因，不是因為他穿著隨性－－在矽谷很多地方都那樣穿－－是因為他對於正式裝扮的拒絕...
- 「記住」- Keep In Mind
The second thing that you wanna keep in mind is that your wardrobe doesn't have to be expensive.
- 「一...就」- As Soon As
As soon as you buy something, you get it tailored.
- 「事實上」- In Fact
In fact, I have an executive coach friend who's telling me that during the course of her interviews working with a client...
- 「當今」- In This Day And Age
In this day and age, people are much more interested in what makes you unique, and what makes you stand out.
- 「突出、出色」- Stand Out