Let's Cafe is a coffee chain in Taiwan with over two thousand stores. The problem is: it's not really a store, more like a kiosk in the Family Mart convenience store, providing fast but good coffee to consumers.
The Challenge: How can Let's Cafe offer a better cafe experience against bigger, more established chains with proper stores?
The Solution: Offer our consumers something extra that even big coffee chains can't—a latte art customization that's ridiculously unique and fun.
We kicked it off in our most popular stores. All consumers have to do is upload an image from their mobile to this machine. And, voila!
The image gets sprinkled onto their latte forming the ultimate latte art. Our consumers shared their various creations with their friends, and it became the talk of the town in social media and in the press.
By owning latte art, the perceptions of Let's Cafe coffee credibility and its sales went up. And that was how Let's Cafe gained ground against the traditional coffee chains, and won over the hearts of Taiwanese coffee drinkers.
因為擁有這樣的拉花藝術，對Let's Cafe咖啡可信度的認知以及其銷量都上升了。那就是Let's Cafe如何迎頭趕上傳統的咖啡連鎖店，並虜獲了台灣咖啡飲用者的心。
- 「開始、踢開」- Kick Off
We "kicked it off" in our most popular stores.
- 「熱門話題」- Talk Of The Town
Our consumers shared their various creations with their friends, and it became the "talk of the town" in social media and in the press.
- 「趕上、改善、普及」- Gain Ground
And that was how Let's Café "gained ground" against the traditional coffee chains, and won over the hearts of Taiwanese coffee drinkers.