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「創業成功第一步!打造你的商業計畫書」- How to Write a Business Plan


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Are you interested in starting a business? Creating a business plan is the most important step you can take toward success. Think of a business plan like a roadmap. It sets the direction for the early years of your business and outlines how you plan to make sales and grow revenues. A business plan generally includes six sections. They are an executive summary, a company overview, market research data, a description of your products or services, your marketing and sales approach, and your financial projections. Let's take a closer look at each section.
你對創業感興趣嗎?撰寫一份商業計畫書是你所能採取邁向成功的最重要一步。把一份商業計畫書想成像是一個路線圖。它訂定你事業前幾年的方向,並概述你計畫要如何創造銷售及增加收益。一份商業計畫書大致上包含六個部分。它們是:執行概要、公司簡介、市場調查資料、你的產品或服務的說明、你的行銷與銷售方法,以及你的財務預報。讓我們更仔細看每一個部份。

An executive summary is the first section of your plan. Use it to introduce your business and identify your customers. Make a short but strong case that explains how you'll make your business successful.
一份執行概要是你計畫書的第一個部份。 用它來介紹你的公司並確定你的顧客群。舉一個說明你將如何使你的公司成功的簡潔但有力的例子。

The next section is your company description. Provide a high-level explanation of your business, what it will do, and how it will make money. Include a mission statement and the location of your business. Identify key employees and any other qualities that make your business distinctive.
下一部份是你的公司簡介。提供一個你的公司的簡要說明:它將做什麼,以及它將如何創造財富的。列入企業宗旨以及你公司的地點。指出讓你的公司與眾不同的關鍵員工以及其他任何特質。

Next up is your market research. Use this section to provide detailed information that shows you've done your homework and that you understand your industry and target market. Be sure to include an assessment of your competitors and any legal requirements impacting your company and industry.
下一個是你的市場調查。用這部份來提供能顯示你有做足功課,而且你了解你的產業以及目標市場的詳細資訊。確保要納入一份關於你的競爭者的評估,以及任何對你的公司及產業有影響的法律規定。

The fourth section is a description of your products or services. What are you selling? How will it meet the needs of your customers? What are its benefits compared to the competition? Answer these questions in detail. And be sure to note the current development stage of your business.
第四個部分是你的產品或服務說明。你在賣的是什麼?它將如何符合你的顧客們的需求?相較於競爭對手,它的優勢是什麼? 詳細回答這些問題。然後務必要提到你的公司目前的發展階段。

Discuss marketing and sales in the fifth section of your plan. Explain how you'll identify potential customers. You'll also need to include your marketing approach. Provide financial projections in the final section of your business plan. This is important for investors and lenders, because it explains how your business will meet its financial obligations and maintain a positive cash flow balance.
在你計畫書的第五個部分討論行銷以及銷售。說明你將如何發掘潛在客戶群。你也會需要列入你的行銷方法。在你商業計畫書的最後一部分提供財務預報。這對投資者以及貸方來說很重要,因為這說明你的公司將如何履行它的財務契約,以及維持正向的現金流量平衡。

Are you ready to get started? Build your customized business plan using SBA's free step-by-step tool. It'll help you navigate each section and enter your information. You can even save your plan and finish it later. Print, download, email, and update your plan any time. Try out SBA's Build Your Business Plan Tool at sba.gov/business-plan to get started today.
你準備好要開始了嗎?用 SBA 的免費漸進式工具建立你的客製化商業計畫書。它將協助你操作每個部分並且輸入你的資料。你甚至可以儲存你的計畫書,然後晚點再完成它。隨時列印、下載、寄發電子郵件,以及更新你的計畫書。今天就到 sba.gov/business-plan 體驗 SBA「打造你的商業計畫書小幫手」開始進行吧。

  • 「詳細說明」- In Detail

    Answer these questions in detail.
    詳細回答這些問題。

  • 「試用、試驗」- Try Out

    Try out SBA's Build Your Business Plan Tool at sba.gov/business-plan to get started today.
    今天就到 sba.gov/business-plan 體驗 SBA「打造你的商業計畫書小幫手」開始進行吧。

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