South Korea, a country devoid of oil.
Seoul, a city where one fourth of Koreans live, with one of the worlds' highest gasoline consumption.
The situation is getting worse. Car usage is increasing. Petroleum costs are rising. Parking spaces are scarce. People are stressed out. Every day a Seoul driver wanders five hundred meters to find a parking space. In a month, this equals fifteen kilometers or one liter of gas.
S-oil, one of the four oil companies in Korea took action. It is on a mission to save oil. Right here. Right now. Thus begins the HERE Campaign.
It sent up a HERE balloon for each parking space. As a car parks in it, the balloon falls. When the car exits, the balloon rises. Cars can spot these balloons from afar. They can spot open parking spaces without wandering. Finding quick parking means saving oil. One easily spotted parking spot is worth one liter of oil saved.
I think there is nothing more economical than this especially in the times of high oil price.
This seems to be a good idea since you could see an empty parking spot from distance.
It was amazing to see a balloon in the parking lot.
I seriously couldn't make it without the balloons.
"HERE" balloons have saved drivers' gas expenses through a new and interesting method. S-oil, the oil seller gained the impression of an oil-saving company. Save oil. Save time. Save money. Through "HERE" balloons, the public is directly engaged with S-oil's identity.
"HERE" Taking action for a better world.
Save oil, Save earth. S-OIL.