In 1971, Starbucks opened their first store in the middle of Seattle's Pike Place Market. Howard Schultz visited that store and enjoyed his first real cup of coffee. That one cup of Sumatra changed him forever.
From that moment on, he wanted everyone to have the same experience. At the time, Starbucks was just nine stores and a hundred employees. Nine stores quickly turned into thousands.
People were allowed to make choices by customizing their own beverages. You could sit in big, comfy chairs and have a place to relax, be with friends, and listen to good music.
And thirty-seven years later, what started as a dream to build an honest brand and personal connection, all while serving great coffee, has turned into a reality all over the world, every day, for everyone to enjoy.