If you've learned a lot about leadership and making a movement, then let's watch a movement happen, start to finish, in under three minutes, and dissect some lessons.
First, of course, a leader needs the guts to stand alone and look ridiculous. But what he is doing is so simple. It's almost instructional. This is key. You must be easy to follow!
Now here comes the first follower with the crucial role. He publicly shows everyone else how to follow. Notice how the leader embraces him as an equal, so it's not about the leader anymore; it's about them, plural. Notice how he is calling to his friends to join in. It takes guts to be a first follower! You stand out. You brave ridicule, yourself. Being a first follower is an under-appreciated form of leadership. The first follower transforms a lone nut into a leader. If the leader is the flint, the first follower is the spark that makes the fire.
Now here's the second follower. This is a turning point. It's proof the first has done well. Now it's not a lone nut, and it's not two nuts. Three is a crowd, and a crowd is news. A movement must be public. Make sure outsiders see more than just the leader. Everyone needs to see the followers, because new followers emulate followers, not the leader.
Now here come two more people, then three more immediately. Now we've got momentum. This is the tipping point! And now we have a movement!
As more people jump in, it's no longer risky. If they were on the fence before, there's no reason not to join in now. They won't stand out. They won't be ridiculed, and they will be part of the in-crowd, if they hurry. Over the next minute you'll see the rest who prefer to stay part of the crowd, because eventually they'd be ridiculed for not joining.
And ladies and gentlemen, that is how a movement is made! So, let's recap what we've learned: If you are a version of the shirtless dancing guy, all alone, remember the importance of nurturing your first few followers as equals, making everything clearly about the movement, not you.
Be public. Be easy to follow! But the biggest lesson here: Did you catch it? Leadership is over-glorified. Yes, it started with the shirtless guy, and he'll get all the credit, but you saw what really happened. It was the first follower that transformed a lone nut into a leader. There is no movement without the first follower.
See! We're told we all need to be leaders, but that would be really ineffective. The best way to make a movement, if you really care, is to courageously follow and show others how to follow. When you find a lone nut doing something great, have the guts to be the first person to stand up and join in.
- 「醒目、引起注意」- Stand Out
You stand out. You brave ridicule yourself.
- 「三人成眾」- Three Is A Crowd
"Three is a crowd", and a crowd is news.
Two is company, three is a crowd.: 英文裡有這樣一句俚語，意思是說感情世界裡面只有兩個人就是互相的伴侶，有三個人時就太擁擠，會發生問題。
- 「猶豫不決」- On The Fence
If they were on the fence before, there's no reason not to join in now.