Welcome to the gamification guide. Today we'll learn the basics of gamification strategy, including common terms, how to implement solutions, and what it can do for your company. Gamification is usually described as the application of game elements to non-game context. In simpler terms, gamification takes the characteristics we like about games and adds them to everyday actions in order to make them more interesting.
歡迎來到「遊戲化指南」。今天我們將學習遊戲化策略的基礎，包括常見的術語、如何實施解決方案以及它能為你的公司做什麼。遊戲化通常被描述為將遊戲元素應用於非遊戲情境中。簡單來說，遊戲化會擷取我們喜歡的遊戲元素，並添加到日常活動中，使它們更有趣。
Think about receiving points for filing paperwork or brushing your teeth. These game elements leverage our love of competition and reward and use it to encourage certain actions. By changing the way people think about behavior, gamification can change people's habits. Gamification encourages behavior with instant positive feedback. In order to understand gamification, you have to speak the language. Like any tech industry, gamification has a lot of jargon. Let's dive in!
想像因為整理文件或刷牙得到分數。這些遊戲元素充分利用我們對競爭和獎賞的熱愛，並以此鼓勵某些行為。藉由轉變人們對行為的思考模式，遊戲化可以改變人們的習慣。遊戲化運用即時的正向回饋來鼓勵特定行為。為了理解遊戲化，你必須認識它的語言。就像任何的科技產業一樣，遊戲化也有很多專業術語。我們來一探究竟吧!
Users are anyone who participates in a gamification platform. For some companies, the users will be their customers. For other companies, the users will be their employees.
使用者就是任何參與遊戲化平台的人。對有些公司來說，使用者就是它們的客戶。對其他公司來說，使用者則是它們的員工。
Feedback. Immediate positive feedback makes us feel good about completing something and motivates us to do it again. Feedback mechanics are the most widely known gamification element.
回饋。即時的正向回饋能使我們對完成某件事感到滿意，並激勵我們再做一遍。回饋機制是最廣為人知的遊戲化元素。
Badges. Badges are usually awarded for actions the user has just completed. They offer a more visual display of achievement than points and can be shown on profile pages or user accounts.
徽章。徽章通常會在使用者完成某項行為後頒發。比起分數，徽章能夠更視覺化地展現成就，並可以顯示在個人資料頁面或使用者帳戶中。
Leaderboards. Ranking top performers on a leaderboard broadcasts who's getting the most out of the game. Leaderboards help foster a sense of community, especially if users are joined into teams.
分數排行榜。在分數排行榜上列出前幾名的玩家能讓大家知道誰玩得最好。分數排行榜有助於培養社群意識，尤其當使用者是分組進行遊戲時。
Gamification can take many forms, so it's important to evaluate all your options. Gamification services can be grouped into three categories.
遊戲化有很多種方式，因此評估所有的選擇非常重要。遊戲化的服務可以分為三類。
Software as a service. The most common form of gamification; these offerings are entirely cloud-based. They let companies take advantage of gamification services without the need for customer service or hardware. SaaS platforms usually give businesses a great deal of control with minimal coding or upkeep required. Because they run entirely in the cloud, users can also access the services from any Internet-connected device.
軟體即服務。這是最常見的遊戲化形式，這些服務完全透過雲端建置。讓公司不需要客服或硬體就能享受遊戲化的服務。SaaS 的平台通常以最少的編碼技術或維護需求提供公司極大的管理權。因為它們完全在雲端中運作，使用者也可以從任何與網路連接的裝置登入服務。
Custom software. On-premise gamification software is generally reserved for specific industries or custom solutions. Developers will sometimes work with companies to create unique interfaces and mechanics based around their workflow and criteria. Certain vendors even offer full-fledged game design.
客製化軟體。本機部署的遊戲化軟體通常會保留給特定企業或客製化的解決方案。開發者有時候會跟公司合作，以創造獨特的介面和運作機制，並建立在他們的工作流程和規準上。有些供應商甚至會提供完整的遊戲設計。
Hardware. While gamification is usually a software-based technology, a few vendors integrate hardware into their product suites. One example of this is the company Belly, whose Belly Card rewards customers for scanning at each time they're at a location.
硬體。雖然遊戲化通常是一項以軟體為基礎的技術，但一些供應商會將硬體整合到它們的套裝產品中。一個例子就是 Belly 這家公司，它們的 Belly 卡會在客人每次在一個地點刷卡時給予獎勵。
Innovative companies will find ways to further personalize the gamification experience. Some companies are creating personal leaderboards, which only show a user's closest competitors. This allows for a more personal experience and doesn't discourage the lower-ranking employees.
創新型公司會尋找方法來進一步打造專屬的遊戲化體驗。有些公司正在創建個人的分數排行榜，只會顯示與使用者最接近的競爭對手。這個做法可以提供更個人化的體驗，而且不會打擊到排名較低的員工。
Visit technologyadvice.com to learn more about gamification and see reviews of top companies.
歡迎上 technologyadvice.com 學習更多遊戲化相關的知識，並查看頂尖公司的評論。
- 「投入、介入」- dive in
Let's dive in!
我們來一探究竟吧！ - 「分類」- group into
Gamification services can be grouped into three categories.
遊戲化的服務可以分為三類。
