瀏覽器不支援
chrome 使用chrome瀏覽器,輕鬆學英文。

如有任何問題,歡迎聯絡我們

下載App 希平方
攻其不背
App 開放下載中
下載App 希平方
攻其不背
App 開放下載中
免費註冊
! 這組帳號已經註冊過了
Email 帳號
密碼請填入 6 位數以上密碼
已經有帳號了?
忘記密碼
! 這組帳號已經註冊過了
您的 Email
請輸入您註冊時填寫的 Email,
我們將會寄送設定新密碼的連結給您。
寄信了!請到信箱打開密碼連結信
密碼信已寄至
沒有收到信嗎? 點這裡重寄一次
如果您尚未收到信,請前往垃圾郵件查看,謝謝!

恭喜您註冊成功!

查看會員功能

註冊未完成

《HOPE English 希平方》服務條款關於個人資料收集與使用之規定

隱私權政策
上次更新日期:2014-12-30

希平方 為一英文學習平台,我們每天固定上傳優質且豐富的影片內容,讓您不但能以有趣的方式學習英文,還能增加內涵,豐富知識。我們非常注重您的隱私,以下說明為當您使用我們平台時,我們如何收集、使用、揭露、轉移及儲存你的資料。請您花一些時間熟讀我們的隱私權做法,我們歡迎您的任何疑問或意見,提供我們將產品、服務、內容、廣告做得更好。

本政策涵蓋的內容包括:希平方 如何處理蒐集或收到的個人資料。
本隱私權保護政策只適用於: 希平方 平台,不適用於非 希平方 平台所有或控制的公司,也不適用於非 希平方 僱用或管理之人。

個人資料的收集與使用
當您註冊 希平方 平台時,我們會詢問您姓名、電子郵件、出生日期、職位、行業及個人興趣等資料。在您註冊完 希平方 帳號並登入我們的服務後,我們就能辨認您的身分,讓您使用更完整的服務,或參加相關宣傳、優惠及贈獎活動。希平方 也可能從商業夥伴或其他公司處取得您的個人資料,並將這些資料與 希平方 所擁有的您的個人資料相結合。

我們所收集的個人資料, 將用於通知您有關 希平方 最新產品公告、軟體更新,以及即將發生的事件,也可用以協助改進我們的服務。

我們也可能使用個人資料為內部用途。例如:稽核、資料分析、研究等,以改進 希平方公司 產品、服務及客戶溝通。

瀏覽資料的收集與使用
希平方 自動接收並記錄您電腦和瀏覽器上的資料,包括 IP 位址、希平方 cookie 中的資料、軟體和硬體屬性以及您瀏覽的網頁紀錄。

隱私權政策修訂
我們會不定時修正與變更《隱私權政策》,不會在未經您明確同意的情況下,縮減本《隱私權政策》賦予您的權利。隱私權政策變更時一律會在本頁發佈;如果屬於重大變更,我們會提供更明顯的通知 (包括某些服務會以電子郵件通知隱私權政策的變更)。我們還會將本《隱私權政策》的舊版加以封存,方便您回顧。

服務條款
歡迎您加入看 ”希平方”
上次更新日期:2013-09-09

歡迎您加入看 ”希平方”
感謝您使用我們的產品和服務(以下簡稱「本服務」),本服務是由 希平方 所提供。
本服務條款訂立的目的,是為了保護會員以及所有使用者(以下稱會員)的權益,並構成會員與本服務提供者之間的契約,在使用者完成註冊手續前,應詳細閱讀本服務條款之全部條文,一旦您按下「註冊」按鈕,即表示您已知悉、並完全同意本服務條款的所有約定。如您是法律上之無行為能力人或限制行為能力人(如未滿二十歲之未成年人),則您在加入會員前,請將本服務條款交由您的法定代理人(如父母、輔助人或監護人)閱讀,並得到其同意,您才可註冊及使用 希平方 所提供之會員服務。當您開始使用 希平方 所提供之會員服務時,則表示您的法定代理人(如父母、輔助人或監護人)已經閱讀、了解並同意本服務條款。 我們可能會修改本條款或適用於本服務之任何額外條款,以(例如)反映法律之變更或本服務之變動。您應定期查閱本條款內容。這些條款如有修訂,我們會在本網頁發佈通知。變更不會回溯適用,並將於公布變更起十四天或更長時間後方始生效。不過,針對本服務新功能的變更,或基於法律理由而為之變更,將立即生效。如果您不同意本服務之修訂條款,則請停止使用該本服務。

第三人網站的連結 本服務或協力廠商可能會提供連結至其他網站或網路資源的連結。您可能會因此連結至其他業者經營的網站,但不表示希平方與該等業者有任何關係。其他業者經營的網站均由各該業者自行負責,不屬希平方控制及負責範圍之內。

兒童及青少年之保護 兒童及青少年上網已經成為無可避免之趨勢,使用網際網路獲取知識更可以培養子女的成熟度與競爭能力。然而網路上的確存有不適宜兒童及青少年接受的訊息,例如色情與暴力的訊息,兒童及青少年有可能因此受到心靈與肉體上的傷害。因此,為確保兒童及青少年使用網路的安全,並避免隱私權受到侵犯,家長(或監護人)應先檢閱各該網站是否有保護個人資料的「隱私權政策」,再決定是否同意提出相關的個人資料;並應持續叮嚀兒童及青少年不可洩漏自己或家人的任何資料(包括姓名、地址、電話、電子郵件信箱、照片、信用卡號等)給任何人。

為了維護 希平方 網站安全,我們需要您的協助:

您承諾絕不為任何非法目的或以任何非法方式使用本服務,並承諾遵守中華民國相關法規及一切使用網際網路之國際慣例。您若係中華民國以外之使用者,並同意遵守所屬國家或地域之法令。您同意並保證不得利用本服務從事侵害他人權益或違法之行為,包括但不限於:
A. 侵害他人名譽、隱私權、營業秘密、商標權、著作權、專利權、其他智慧財產權及其他權利;
B. 違反依法律或契約所應負之保密義務;
C. 冒用他人名義使用本服務;
D. 上載、張貼、傳輸或散佈任何含有電腦病毒或任何對電腦軟、硬體產生中斷、破壞或限制功能之程式碼之資料;
E. 干擾或中斷本服務或伺服器或連結本服務之網路,或不遵守連結至本服務之相關需求、程序、政策或規則等,包括但不限於:使用任何設備、軟體或刻意規避看 希平方 - 看 YouTube 學英文 之排除自動搜尋之標頭 (robot exclusion headers);

服務中斷或暫停
本公司將以合理之方式及技術,維護會員服務之正常運作,但有時仍會有無法預期的因素導致服務中斷或故障等現象,可能將造成您使用上的不便、資料喪失、錯誤、遭人篡改或其他經濟上損失等情形。建議您於使用本服務時宜自行採取防護措施。 希平方 對於您因使用(或無法使用)本服務而造成的損害,除故意或重大過失外,不負任何賠償責任。

版權宣告
上次更新日期:2013-09-16

希平方 內所有資料之著作權、所有權與智慧財產權,包括翻譯內容、程式與軟體均為 希平方 所有,須經希平方同意合法才得以使用。
希平方歡迎你分享網站連結、單字、片語、佳句,使用時須標明出處,並遵守下列原則:

  • 禁止用於獲取個人或團體利益,或從事未經 希平方 事前授權的商業行為
  • 禁止用於政黨或政治宣傳,或暗示有支持某位候選人
  • 禁止用於非希平方認可的產品或政策建議
  • 禁止公佈或傳送任何誹謗、侮辱、具威脅性、攻擊性、不雅、猥褻、不實、色情、暴力、違反公共秩序或善良風俗或其他不法之文字、圖片或任何形式的檔案
  • 禁止侵害或毀損希平方或他人名譽、隱私權、營業秘密、商標權、著作權、專利權、其他智慧財產權及其他權利、違反法律或契約所應付支保密義務
  • 嚴禁謊稱希平方辦公室、職員、代理人或發言人的言論背書,或作為募款的用途

網站連結
歡迎您分享 希平方 網站連結,與您的朋友一起學習英文。

抱歉傳送失敗!

不明原因問題造成傳送失敗,請儘速與我們聯繫!

「Jaron Lanier:我們如何改造網路」- How We Need to Remake the Internet


框選或點兩下字幕可以直接查字典喔!

Back in the 1980s, actually, I gave my first talk at TED, and I brought some of the very, very first public demonstrations of virtual reality ever to the TED stage. And at that time, we knew that we were facing a knife-edge future where the technology we needed, the technology we loved, could also be our undoing. We knew that if we thought of our technology as a means to ever more power, if it was just a power trip, we'd eventually destroy ourselves. That's what happens when you're on a power trip and nothing else.

So the idealism of digital culture back then was all about starting with that recognition of the possible darkness and trying to imagine a way to transcend it with beauty and creativity.

I always used to end my early TED Talks with a rather horrifying line, which is, "We have a challenge. We have to create a culture around technology that is so beautiful, so meaningful, so deep, so endlessly creative, so filled with infinite potential that it draws us away from committing mass suicide." So we talked about extinction as being one and the same as the need to create an alluring, infinitely creative future. And I still believe that that alternative of creativity as an alternative to death is very real and true, maybe the most true thing there is.

In the case of virtual reality—well, the way I used to talk about it is that it would be something like what happened when people discovered language. With language came new adventures, new depth, new meaning, new ways to connect, new ways to coordinate, new ways to imagine, new ways to raise children, and I imagined, with virtual reality, we'd have this new thing that would be like a conversation but also like waking-state intentional dreaming. We called it post-symbolic communication, because it would be like just directly making the thing you experienced instead of indirectly making symbols to refer to things.

It was a beautiful vision, and it's one I still believe in, and yet, haunting that beautiful vision was the dark side of how it could also turn out.

And I suppose I could mention from one of the very earliest computer scientists, whose name was Norbert Wiener, and he wrote a book back in the '50s, from before I was even born, called "The Human Use of Human Beings." And in the book, he described the potential to create a computer system that would be gathering data from people and providing feedback to those people in real time in order to put them kind of partially, statistically, in a Skinner box, in a behaviorist system, and he has this amazing line where he says, one could imagine, as a thought experiment—and I'm paraphrasing, this isn't a quote—one could imagine a global computer system where everybody has devices on them all the time, and the devices are giving them feedback based on what they did, and the whole population is subject to a degree of behavior modification. And such a society would be insane, could not survive, could not face its problems.

And then he says, but this is only a thought experiment, and such a future is technologically infeasible.

And yet, of course, it's what we have created, and it's what we must undo if we are to survive. So—

I believe that we made a very particular mistake, and it happened early on, and by understanding the mistake we made, we can undo it. It happened in the '90s, and going into the turn of the century, and here's what happened. Early digital culture, and indeed, digital culture to this day, had a sense of, I would say, lefty, socialist mission about it, that unlike other things that have been done, like the invention of books, everything on the internet must be purely public, must be available for free, because if even one person cannot afford it, then that would create this terrible inequity. Now of course, there's other ways to deal with that. If books cost money, you can have public libraries. And so forth. But we were thinking, no, no, no, this is an exception. This must be pure public commons, that's what we want.

And so that spirit lives on. You can experience it in designs like the Wikipedia, for instance, many others. But at the same time, we also believed, with equal fervor, in this other thing that was completely incompatible, which is we loved our tech entrepreneurs. We loved Steve Jobs; we loved this Nietzschean myth of the techie who could dent the universe. Right? And that mythical power still has a hold on us, as well. So you have these two different passions, for making everything free and for the almost supernatural power of the tech entrepreneur. How do you celebrate entrepreneurship when everything's free?

Well, there was only one solution back then, which was the advertising model. And so therefore, Google was born free, with ads, Facebook was born free, with ads. Now in the beginning, it was cute, like with the very earliest Google.

The ads really were kind of ads. They would be, like, your local dentist or something. But there's thing called Moore's law that makes the computers more and more efficient and cheaper. Their algorithms get better. We actually have universities where people study them, and they get better and better. And the customers and other entities who use these systems just got more and more experienced and got cleverer and cleverer. And what started out as advertising really can't be called advertising anymore. It turned into behavior modification, just as Norbert Wiener had worried it might.

And so I can't call these things social networks anymore. I call them behavior modification empires.

And I refuse to vilify the individuals. I have dear friends at these companies, sold a company to Google, even though I think it's one of these empires. I don't think this is a matter of bad people who've done a bad thing. I think this is a matter of a globally tragic, astoundingly ridiculous mistake, rather than a wave of evil.

Let me give you just another layer of detail into how this particular mistake functions. So with behaviorism, you give the creature, whether it's a rat or a dog or a person, little treats and sometimes little punishments as feedback to what they do. So if you have an animal in a cage, it might be candy and electric shocks. But if you have a smartphone, it's not those things, it's symbolic punishment and reward. Pavlov, one of the early behaviorists, demonstrated the famous principle. You could train a dog to salivate just with the bell, just with the symbol. So on social networks, social punishment and social reward function as the punishment and reward. And we all know the feeling of these things. You get this little thrill—"Somebody liked my stuff and it's being repeated." Or the punishment: "Oh my God, they don't like me, maybe somebody else is more popular, oh my God." So you have those two very common feelings, and they're doled out in such a way that you get caught in this loop. As has been publicly acknowledged by many of the founders of the system, everybody knew this is what was going on.

But here's the thing: traditionally, in the academic study of the methods of behaviorism, there have been comparisons of positive and negative stimuli. In this setting, a commercial setting, there's a new kind of difference that has kind of evaded the academic world for a while, and that difference is that whether positive stimuli are more effective than negative ones in different circumstances, the negative ones are cheaper. They're the bargain stimuli. So what I mean by that is it's much easier to lose trust than to build trust. It takes a long time to build love. It takes a short time to ruin love.

Now the customers of these behavior modification empires are on a very fast loop. They're almost like high-frequency traders. They're getting feedbacks from their spends or whatever their activities are if they're not spending, and they see what's working, and then they do more of that. And so they're getting the quick feedback, which means they're responding more to the negative emotions, because those are the ones that rise faster, right? And so therefore, even well-intentioned players who think all they're doing is advertising toothpaste end up advancing the cause of the negative people, the negative emotions, the cranks, the paranoids, the cynics, the nihilists. Those are the ones who get amplified by the system. And you can't pay one of these companies to make the world suddenly nice and improve democracy nearly as easily as you can pay to ruin those things. And so this is the dilemma we've gotten ourselves into.

The alternative is to turn back the clock, with great difficulty, and remake that decision. Remaking it would mean two things. It would mean first that many people, those who could afford to, would actually pay for these things. You'd pay for search, you'd pay for social networking. How would you pay? Maybe with a subscription fee, maybe with micro-payments as you use them. There's a lot of options. If some of you are recoiling, and you're thinking, "Oh my God, I would never pay for these things. How could you ever get anyone to pay?" I want to remind you of something that just happened. Around this same time that companies like Google and Facebook were formulating their free idea, a lot of cyber culture also believed that in the future, televisions and movies would be created in the same way, kind of like the Wikipedia. But then, companies like Netflix, Amazon, HBO, said, "Actually, you know, subscribe. We'll give you give you great TV." And it worked! We now are in this period called "peak TV," right? So sometimes when you pay for stuff, things get better. We can imagine a hypothetical...

We can imagine a hypothetical world of "peak social media." What would that be like? It would mean when you get on, you can get really useful, authoritative medical advice instead of cranks. It could mean when you want to get factual information, there's not a bunch of weird, paranoid conspiracy theories. We can imagine this wonderful other possibility. Ah. I dream of it. I believe it's possible. I'm certain it's possible. And I'm certain that the companies, the Googles and the Facebooks, would actually do better in this world. I don't believe we need to punish Silicon Valley. We just need to remake the decision.

Of the big tech companies, it's really only two that depend on behavior modification and spying as their business plan. It's Google and Facebook.

And I love you guys. Really, I do. Like, the people are fantastic. I want to point out, if I may, if you look at Google, they can propagate cost centers endlessly with all of these companies, but they cannot propagate profit centers. They cannot diversify, because they're hooked. They're hooked on this model, just like their own users. They're in the same trap as their users, and you can't run a big corporation that way. So this is ultimately totally in the benefit of the shareholders and other stakeholders of these companies. It's a win-win solution. It'll just take some time to figure it out. A lot of details to work out, totally doable.
I don't believe our species can survive unless we fix this. We cannot have a society in which, if two people wish to communicate, the only way that can happen is if it's financed by a third person who wishes to manipulate them.
In the meantime, if the companies won't change, delete your accounts, OK?

That's enough for now. Thank you so much.

播放本句

登入使用學習功能

使用Email登入

HOPE English 播放器使用小提示

  • 功能簡介

    單句重覆、上一句、下一句:顧名思義,以句子為單位重覆播放,單句重覆鍵顯示橘色時為重覆播放狀態;顯示灰色時為正常播放狀態。按上一句鍵、下一句鍵時就會自動重覆播放該句。
    收錄佳句:點擊可增減想收藏的句子。

    中、英文字幕開關:中、英文字幕按鍵為綠色為開啟,灰色為關閉。鼓勵大家搞懂每一句的內容以後,關上字幕聽聽看,會發現自己好像在聽中文說故事一樣,會很有成就感喔!
    收錄單字:用滑鼠框選英文單字可以收藏不會的單字。
  • 分享
    如果您覺得本篇短片很有趣或很喜歡,在短片結束時有分享連結,可以分享給朋友一同欣賞,一起看YouTube學英文!

    或是您有收錄很優秀的句子時,也可以分享佳句給大家,一同看佳句學英文!