Facial hair may be all the rage in the West, but most Taiwanese men still prefer the clean shaven look. There's nothing wrong with that, unless you are promoting Philips Grooming Kits, in which case you have to ask: how do you interest the hairless in the artificial hair.
First, preparatory AR technology had to be developed to achieve a more natural effect. A compound material with solid, yet light conducting property was molded to contain a translucent liquid, and then printed with a dozen male facial hair patterns. With the device ready, it was time for deployment at carefully chosen spots, where Taiwanese men would be highly receptive to suggestions about their looks.
Trained hair stylists then subtly introduced the Philips trimmer, but this was only a teaser to arouse the curiosity. When the salon beverage was brought in, that was the time for our AR technology, and the transformation was instant...from reality to augmented reality. Watch it again. Here is "reality," and here it is "augmented." No APPs! No downloads! No wireless, 3G network involved! Just good old fashioned, low cost, fail-proof, ink and mirrors. When a target expressed interest, live customer support was right behind him, and the deal was closed by a promotional offer on Philips Grooming products, right in front of his eyes.
ALL PREVIOUS PROMOTIONS OUTPERFORMED!
95% CHANGED THEIR MIND ABOUT FACIAL FAIR. 25% REDEMPTION RATE.
COST PER CONTACT DOWN FROM $64 TO $2
Thank you Augmented Reality technology! Thank you!
Brought to you by...PHILIPS Sense and simplicity
- 「很流行」- Be All The Rage
Facial hair may be all the rage in the West, but most Taiwanese men still prefer the clean shaven look.
- 「不會失敗的、不會錯的」- Fail-proof
Just good old fashioned, low cost, fail-proof, ink and mirrors.