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《HOPE English 希平方》服務條款關於個人資料收集與使用之規定

隱私權政策
上次更新日期:2014-12-30

希平方 為一英文學習平台,我們每天固定上傳優質且豐富的影片內容,讓您不但能以有趣的方式學習英文,還能增加內涵,豐富知識。我們非常注重您的隱私,以下說明為當您使用我們平台時,我們如何收集、使用、揭露、轉移及儲存你的資料。請您花一些時間熟讀我們的隱私權做法,我們歡迎您的任何疑問或意見,提供我們將產品、服務、內容、廣告做得更好。

本政策涵蓋的內容包括:希平方 如何處理蒐集或收到的個人資料。
本隱私權保護政策只適用於: 希平方 平台,不適用於非 希平方 平台所有或控制的公司,也不適用於非 希平方 僱用或管理之人。

個人資料的收集與使用
當您註冊 希平方 平台時,我們會詢問您姓名、電子郵件、出生日期、職位、行業及個人興趣等資料。在您註冊完 希平方 帳號並登入我們的服務後,我們就能辨認您的身分,讓您使用更完整的服務,或參加相關宣傳、優惠及贈獎活動。希平方 也可能從商業夥伴或其他公司處取得您的個人資料,並將這些資料與 希平方 所擁有的您的個人資料相結合。

我們所收集的個人資料, 將用於通知您有關 希平方 最新產品公告、軟體更新,以及即將發生的事件,也可用以協助改進我們的服務。

我們也可能使用個人資料為內部用途。例如:稽核、資料分析、研究等,以改進 希平方公司 產品、服務及客戶溝通。

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隱私權政策修訂
我們會不定時修正與變更《隱私權政策》,不會在未經您明確同意的情況下,縮減本《隱私權政策》賦予您的權利。隱私權政策變更時一律會在本頁發佈;如果屬於重大變更,我們會提供更明顯的通知 (包括某些服務會以電子郵件通知隱私權政策的變更)。我們還會將本《隱私權政策》的舊版加以封存,方便您回顧。

服務條款
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上次更新日期:2013-09-09

歡迎您加入看 ”希平方”
感謝您使用我們的產品和服務(以下簡稱「本服務」),本服務是由 希平方 所提供。
本服務條款訂立的目的,是為了保護會員以及所有使用者(以下稱會員)的權益,並構成會員與本服務提供者之間的契約,在使用者完成註冊手續前,應詳細閱讀本服務條款之全部條文,一旦您按下「註冊」按鈕,即表示您已知悉、並完全同意本服務條款的所有約定。如您是法律上之無行為能力人或限制行為能力人(如未滿二十歲之未成年人),則您在加入會員前,請將本服務條款交由您的法定代理人(如父母、輔助人或監護人)閱讀,並得到其同意,您才可註冊及使用 希平方 所提供之會員服務。當您開始使用 希平方 所提供之會員服務時,則表示您的法定代理人(如父母、輔助人或監護人)已經閱讀、了解並同意本服務條款。 我們可能會修改本條款或適用於本服務之任何額外條款,以(例如)反映法律之變更或本服務之變動。您應定期查閱本條款內容。這些條款如有修訂,我們會在本網頁發佈通知。變更不會回溯適用,並將於公布變更起十四天或更長時間後方始生效。不過,針對本服務新功能的變更,或基於法律理由而為之變更,將立即生效。如果您不同意本服務之修訂條款,則請停止使用該本服務。

第三人網站的連結 本服務或協力廠商可能會提供連結至其他網站或網路資源的連結。您可能會因此連結至其他業者經營的網站,但不表示希平方與該等業者有任何關係。其他業者經營的網站均由各該業者自行負責,不屬希平方控制及負責範圍之內。

兒童及青少年之保護 兒童及青少年上網已經成為無可避免之趨勢,使用網際網路獲取知識更可以培養子女的成熟度與競爭能力。然而網路上的確存有不適宜兒童及青少年接受的訊息,例如色情與暴力的訊息,兒童及青少年有可能因此受到心靈與肉體上的傷害。因此,為確保兒童及青少年使用網路的安全,並避免隱私權受到侵犯,家長(或監護人)應先檢閱各該網站是否有保護個人資料的「隱私權政策」,再決定是否同意提出相關的個人資料;並應持續叮嚀兒童及青少年不可洩漏自己或家人的任何資料(包括姓名、地址、電話、電子郵件信箱、照片、信用卡號等)給任何人。

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您承諾絕不為任何非法目的或以任何非法方式使用本服務,並承諾遵守中華民國相關法規及一切使用網際網路之國際慣例。您若係中華民國以外之使用者,並同意遵守所屬國家或地域之法令。您同意並保證不得利用本服務從事侵害他人權益或違法之行為,包括但不限於:
A. 侵害他人名譽、隱私權、營業秘密、商標權、著作權、專利權、其他智慧財產權及其他權利;
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服務中斷或暫停
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版權宣告
上次更新日期:2013-09-16

希平方 內所有資料之著作權、所有權與智慧財產權,包括翻譯內容、程式與軟體均為 希平方 所有,須經希平方同意合法才得以使用。
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網站連結
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「Mohamad Jebara:這間公司付錢請孩子們寫他們的數學作業」- This Company Pays Kids to Do Their Math Homework


框選或點兩下字幕可以直接查字典喔!

For as long as I remember, I've loved mathematics. Actually, it's not 100 percent true. I've loved mathematics for all but a two-week period in senior high school.

I was top of my class, and we were about to start the Extension Maths course. I was really excited about this brand new topic coming up, complex numbers. I like complex. My teacher was priming us for the concepts with some questions about square roots. Square of nine—three; square of 256—sixteen. Too easy. Then she asked the trick question: What about the square root of negative one? Of course, we were all over it—"Come on, Miss! We all know you can't take the square root of a negative." "That's true in the real world," she said. "But in the complex world, the square root of negative one is the imaginary number i."

That day, my entire mathematical world came crashing down on me.

"Imaginary numbers? Seriously? But mathematics is a source of truth, please don't go abstract on me. I would have studied art if I wanted to play with imaginary numbers." "This is Extension Maths, let's get back with our program!" She didn't, and over the next couple of weeks, I reluctantly performed meaningless calculations, finding imaginary solutions to quadratic equations.

But then something amazing happened. We began finding elegant solutions to real-world problems we previously had no answers to, starting with the complex world of imaginary numbers. So some mathematician 500 years ago decides to have some fun and make up these imaginary numbers, and because of that we can now derive these amazing identities with applications in the real world, in fields like electrical engineering. Wow! I gained a whole new level of appreciation for mathematics. And after my brief mistrust, I was now in love with the subject more than ever.

Francis Su, the mathematician, sums it up beautifully when he says, "We study mathematics for play, for beauty, for truth, for justice and for love." But if you ask a student today, you'll probably hear a different story. You might hear "difficult" and "boring." And they might be right about difficult. But it's certainly not boring. In fact, I'd say being difficult to master is part of what makes it beautiful. Because nothing worth doing is easy.

So we need students to stick around long enough through the difficult parts to appreciate the beauty when it all ties together. Much like I did for that brief couple of weeks in high school. Unfortunately, our school systems—we move students through mathematics in a lockstep process. So those who fall a little behind find it near impossible to ever catch up and appreciate that beauty.

But why is this a problem? Why should we care? Well today, more than ever, our world needs every citizen to be skilled in mathematics. With the advent of artificial intelligence and automation, many of the jobs we see today will either not exist or be transformed to require less routine work and more analysis and application of expertise. But we're not producing the extra mathematics students to fill these new roles. This graph shows the number of students taking Standard Mathematics and Advanced Mathematics over a period of 20 years in Australia. It's clear that while we have demand for mathematics skills rapidly increasing, supply is in steady decline. To put things in perspective, half of the students completing high school today in Australia are not prepared to understand any argument about rates of change in data. In this digital age where fake news can influence election results, this is very concerning.

Let me give you a concrete example. Let's take a closer look at that graph. Can everyone see what I've done there to stress my point? If you can't, let me show you now, with the vertical axis starting at zero, where it should be. There, you see it now, right? It's the exact same data but I've manipulated the representation to influence you. And that's cool, that's my job up here. But in all seriousness, unless we do something to drastically improve student engagement with mathematics, we'll not only have a huge skills shortage crisis but a fickle population, easily manipulated by whoever can get the most air time. So what's the solution? There are a lot of things we have to do. We need curriculum reform. We need our best and brightest encouraged to become teachers. We need to put an end to high-stakes tests and instead follow a mastery-based learning approach. But all these things take time. And I'm impatient.

See, I've been thinking about this for eight years now. Ever since I left my job as a derivative trader to build a web application to help students learn mathematics. Today, our app is used by schools across the globe. And we're seeing big improvements for students who use the program regularly. But here's the thing—we're only seeing it for students who use the program regularly. And most of them don't. So after years of developing and refining the application, our biggest challenge was not so much product related, our biggest challenge was motivating students to want to work on their gaps in understanding. You can imagine in today's attention economy, we're competing against Facebook, Snapchat and PlayStation to try and get these students' time.

So we went back to the drawing board and started to think about how we could make it worthwhile for students to spend some of their "attention budget" on their education. We tinkered with gamification elements like points, badges and avatars, and we'd see a temporary spike in engagement but things would go back to normal as soon as the novelty wore off.

Then one day, my cofounder, Alvin, came across a study of students in Chicago led by the behavioral economist, Steven Levitt, where they paid students who improved on their test scores. He started telling me about some of the things they tested for and the interesting findings they had. For instance, they found that incentivizing students for inputs, like effort, worked a lot better than incentivizing for outputs, like test scores. They found that for younger students, you could win them over with a trophy but for older students, you really needed cash.

And the amount of cash mattered—10 dollars was good, 20 dollars—even better. But perhaps most importantly, they found that the rewards had to be instant rather than promised at a later date. They went as far as to give the students 20 dollars and say, "Touch it, feel it, smell it—it's all yours. But if you fail, I'm going to take it back." And that worked really well. I immediately got excited about the possibilities of implementing this in our program. But once the excitement settled down, there were a few concerns that crept in our minds. Firstly, was this ethical? Secondly, how would we fund this thing? And finally, would the results be sustained if the students were no longer paid?

Now, let's look at the ethical part first. I'm a bit of a mathematical purist. So I'd be one of the first people to say that we should study mathematics for the sake of mathematics. Remember—for play, for beauty, for truth, for justice and for love! Not for money!

As I struggled with this, I came to see that, while it's a way I look at mathematics now, it's only because I studied it long enough to appreciate it. It's very difficult to tell a student struggling with mathematics today to work hard for a payoff in the distant future. And it's not so much bribery that's at work here, because I could bribe students by telling them about my big bonuses in my derivative trading days as a reward for doing well at maths. But it doesn't pay off for a very long time. So it's practically naught. Behavioral economists call this hyperbolic discounting. And Levitt goes as far as to say that all motivating power vanishes when rewards are handed out with a delay. So, from a purely economic point of view: if we don't use immediate incentives, we are underinvesting in student outcomes. I took heart from that, and came to see that as a society, we're actually quite used to financial incentives. Whether it be by the government, by employers or at home.

For instance, many parents would pay their children an allowance or pocket money for doing chores in the house. So it wasn't really all that controversial. As I thought about that, it started to answer that second question of how we were going to fund this. Naturally, parents are the most invested in their children's education. So, let's charge them a weekly subscription fee to use our program, but—if the students complete their weekly maths goal, we'll refund the subscription amount directly into the child's bank account. We chose three exercises completed over a one week period for a 10 dollar reward. That way we're incentivizing effort rather than performance over a short enough period and with a substantial enough payout for the students to care.

Now, I remember when I first told my wife about this new business model. If she had any doubt left that I've gone completely mad, that pretty much confirmed it for her. She said to me, "Mo...you realize that if everybody does their homework, which you want, you're not going to make any revenue, which you don't want. Great business model."

I say it's more like an antibusiness model, it's free if you use it, but you pay if you don't. Now, I knew from experience that not everybody in the country was going to jump on and do their maths homework every week. And if they did, sure we'd go bust pretty quickly, but hey, we would have solved the country's maths skills crisis.

As a company, we've always run a double bottom line, looking to both make a return for investors as well as improve student outcomes. We know that our path to long-term profitability is through improving student outcomes. So our dual objectives should never be at odds. So we're always looking to make our product decisions around helping students reach their weekly maths goal, effectively ensuring that they get paid and not us.

Now you must be wondering: How is this crazy business model going? You'll be glad to know we're still in business. We've been testing this now for the last five months on just our personal home users in Australia before we think about rolling it out to schools. And here are the early results. The green represents students who are completing their weekly maths goal and the red those who aren't. You can see a lot more completing their homework than not. In fact, as our user base has grown, we found the percentage to be pretty steady, at around 75 percent. So on average, we receive our weekly subscription fee once every four weeks, and the other three weeks, we're rewarding the students. Now of course we're leaving some money on the table here, but guess what? It turns out these students are 70 percent more engaged than students not on the reward program. Check.

From a business perspective, they are less likely to churn and more likely to refer friends, so we're hoping to trade off a lower revenue per user for a bigger and more engaged user base. Check and check. Now for that final question. Would they keep coming back if they were no longer paid? Mathematics is so much more than just a subject you study at school. It's a human endeavor. It's what helps us to understand the world around us. And the more you know, the more you want to know. So yes, we've triggered initial engagement with a financial reward. But in the long run, the money won't matter anymore. Because in the long run, the wonder of mathematics will be the incentive and understanding it will be the reward. Thank you.

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