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「英國航空:幸福毛毯」- British Airways: The Happiness Blanket


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What if there were something that can actually measure your well-being while you fly? To put the experience of flying with us to the test, we invented the Happiness Blanket, and conducted a unique, live experiment at 30,000 feet.
要是有某個可以確實在搭飛機時測量你幸福指數的東西會是如何?為了測試一下和我們一同飛行的體驗,我們發明了「幸福毛毯」,並在三萬英呎上進行一項特殊、實況的實驗。

Using portable neurosensor technology, we developed a wearable device that measures the electrical fluctuations in the neurons of the brain, identifying when the wearer is experiencing a feeling of well-being. This information is relayed via Bluetooth to fiber optics woven into the blanket, which visually indicate what the wearer is feeling. When a person is stressed or anxious, the blanket turns red; when calm and relaxed, it turns blue.
使用可攜式的神經感應技術,我們研發出測量大腦神經元腦電波動的穿戴式裝置,辨識穿戴者何時經歷到幸福感。這份資訊經由藍牙傳遞到織進毛毯的光纖,那光纖具象化地指出穿戴者正感受到些什麼。當一個人緊張或是焦慮的時候,毛毯會變成紅色;當平靜和放鬆時,它變成藍色。

We then conducted our experiment on actual flights between London and New York. And here is what we discovered: initially, there are fluctuations as the passengers settle in, but there is a noticeable lift in the passengers' mood whilst enjoying food and drink.
我們接著在倫敦及紐約之間的實際航班上進行我們的實驗。這裡是我們發現的現象:起初,在乘客適應時有波動,但在享用食物及飲料時,乘客的情緒上有明顯的提升。

It can also see the variations and responses to different types of films and entertainment from comedy to thrillers. But most importantly, we discovered the unwavering sense of well-being created by being able to sink into deep, undisturbed sleep.
它也可以觀察到針對從喜劇到恐怖片等不同類型的電影和娛樂節目的變化和反應。但最重要的是,我們發現因為陷入深層、不中斷的睡眠所帶來的那份堅定的幸福感。

So we know that all the enhancements we've made—from the seat to the cuisine, entertainment, and lighting—have a positive effect on your mind and body, which means you can really see the difference when people fly with British Airways.
所以我知道我們所做的所有改善--從座位到餐點、娛樂、和燈光--對您的心靈和身體都有正面的影響,這代表在人們搭乘英國航空時,您可以確實看見不同之處。

  • 「使受測試、考驗」- Put To The Test

    To put the experience of flying with us to the test, we invented the Happiness Blanket, and conducted a unique, live experiment at 30,000 feet.
    為了測試一下和我們一同飛行的體驗,我們發明了「幸福毛毯」,並在三萬英呎上進行一項特殊、實況的實驗。

  • 「適應」- Settle In

    And here is what we discovered: initially, there are fluctuations as the passengers settle in...
    這裡是我們發現的現象:起初,在乘客適應時有波動...

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