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「Facebook推出社交圖表搜尋」- Facebook Graph Search


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There are a few pillars of the facebook ecosystem, and one is News Feed. Right, that's you...you show up, and you could just see all the stuff that is important that's happening recently with your friends. Another pillar has been Timeline, where each person umm... can share whatever they want with whomever they want on facebook, and...your Timeline is your place where you can curate everything that you wanna show up about you, and it's just everything about you in one place. And... Graph Search is going to be another pillar that's like that.
臉書的生態系統中有幾個臺柱,其中一個是News Feed(動態消息)。對的,那就是你...你來到這裡,就可以看到所有重要的、朋友最近發生的事情。另一個臺柱是Timeline(動態時報),在那兒每個人啊...不論他們想分享什麼、和誰分享都可以在臉書上分享,還有...你的Timeline是你的領域,在那裡你可以融合整理所有你想要展現關於你自己的東西,它就是所有關於你的事情集中在一個地方。然後...Graph Search(社交圖表搜尋)將會是另一個像那樣的臺柱。

So there's really simple things that people wanna do. They wanna find all the photos they've liked. They wanna find all the photos of two particular people, um...all the photos of their family. They wanna find all their friends who live in a particular city, because they are going to visit there. And those are really hard things to find right now. You have to go to a bunch of different pages. You have to piece all the stuff together. And now it's easy. You know, you just...you can say what you want, and you get the results.
所以有些人們想做非常簡單的事情。他們想找到所有他們曾按過讚的照片。他們想要找到所有特定兩人的照片,嗯...所有家人的照片。他們想要找到所有住在特定城市的朋友,因為他們要造訪那裡。而這些現在是很難找的東西。你得瀏覽一堆不同的網頁。你必須要將所有東西拼湊在一起。而現在這很簡單。你知道,你只要...你可以說出想要什麼,然後就可以得到結果。

In web search, uh...it's very often the case that, you know, if you do a search for, you know, apple, and I do a search for apple, we're basically gonna get the same results. Um, maybe I'll get like slightly more technical results based on, you know, Apple computer, and maybe you might care about the fruit a little more, but they are not that different from each other, whereas um...on facebook, when you do the same searches, we get completely different sets of results because of the depth of personalisation that we do.
在網頁搜尋中,嗯...很常看到有案例,你知道,如果你執行搜尋動作,你知道,查蘋果,我也執行搜尋動作查蘋果,基本上我們會得到相同的搜尋結果。嗯,可能我會得到稍微多些技術性的結果關於,你知道,蘋果電腦,而也許你可能比較關注這水果一些,但搜尋結果彼此並沒有那麼地不同,然而嗯...在facebook上,當你執行相同的搜尋動作,我們得到截然不同的結果組合,因為我們所做到的個人化深度。

The types of questions that we can solve are kind of this slightly nuance and social questions that you wouldn't typically think to ask other search engine, that you wouldn't typically think that the internet could solve for. Um...there's a lot to be said for taste, like what movie should I go and see, uh...what bands might I like, based on the friends that I have.
我們能夠解決的問題類型是有點稍微枝微末節,以及你一般不會想要透過其他搜尋引擎問的社交問題,你一般不會認為網路可以解決的問題。嗯...有助於發掘你的喜好,像是我們應該去看哪部電影,呃... 我可能會喜歡哪個樂團,以我所擁有的朋友為基準。

Well, I had a toothache the other day, and as I'm relatively new to the area, so I don't have a dentist, and...looking out dentists that my friends liked was really awesome, because I knew that I was gonna go to someone who knew what they were doing, which she did.
嗯,有一天我牙痛,而因為我對這區域相當不熟,所以我還沒看過牙醫,而...搜尋那些我朋友按讚的牙醫是非常棒的一件事,因為我知道我要去看某個知道自己在做什麼的牙醫,她的確知道她在做什麼。

It's a shame because, you know, most people today don't think about facebook as a place to discover places where they can go eat or things that they can go do. Um, but with this product, I mean, that's just...it's so...it's so natural to be able to do that.
這令人感到遺憾,因為,你知道,今天大多數的人不認為facebook是一個開發他們可以吃飯的去處或可做之事的場所。嗯,但有了這個產品,我的意思是,那就是...這很...很自然地就可以做到那樣。

In the past, facebook has really been primarily about mapping out and staying in touch with and communicating with the people already know in the real world. But now, we're building a product that can also be used to finding people you maybe should know, people of common interests, people you wanna work with.
在過去,facebook真的一直主要是關於安排、聯繫以及與那些在現實生活中已認識的人來溝通。但現在,我們正打造一個產品,可以用來找到你可能應該要認識的人,有相同興趣的人、你想要共事的人。

You can find friends of friends who have common interests, friends of friends who are interested in ballroom dancing or in running or hiking. And in many ways what this will do is...is make your community feel a bit smaller; make the world feel a bit smaller.
你可以找到和你有相同興趣的朋友的朋友,對交際舞、或跑步、或健行有興趣的朋友的朋友。這在許多方面這將會做到的是...是讓你的生活圈感覺小了些,讓世界感覺小了些。

Today, we're really just starting off with a few basic types of things that you can search for: people, photos, places, pages for businesses, and...that's just the start.
今天,我們真的才剛開始幾個基本你可以搜尋的事物類型:人、照片、地點、公司頁面,而...那只是個開端。

We wanted to get this out as early as possible so we could get feedback from the users. Iterate, make the product better, and get it to a point where we can launch this to everyone.
我們想要盡早推出,這樣我們就能得到使用者的意見回饋。反覆修改,讓產品更好,並達到我們可以向所有人推出這項產品的水準。

We just view this as a project that we're gonna be working on for years and years to come, but um...as it gets more completed, it just gives me this amazing resource for, you know, a lot of people around the world to use.
我們只將這視為一項還要年復一年地持續研發的企畫案,但嗯... 當它的完成度更高時,就提供了我們這個很棒的資源,你知道,讓全世界許多人使用。

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