Social Media... Social media is the driving force behind the new economy.
What does that mean?
I'm a successful social media consultant, even though I never had a thought or original idea in my life. Now because my firm charges lots of money, we've put social media on the tongues of some of the biggest companies in the world...without providing an actual service.
To survive in the new internet economy, you need to come up with the new service or product that people would want.
Not likely, right?
But social media eliminates the need to provide value to anyone. Let me give you an example.
My firm was contracted by Cheetos, so we ran around the room, talked about ways to leverage their brand online. And it turned out none of us had any original ideas!
So instead, we gave them a Facebook page. Eventually, people "Liked" it. These people "Liked" Cheetos, even though they had no reason to as we gave them no incentive. And remember, any teenager could have done what we did for no money and much faster.
Using your brains to think of an idea and your skills to implement it, that's the old model. Like anything that's old and requires effort, it's inefficient.
Facebook is already invented! We simply need to know it exists, and we can pay ourselves richly as middleman to leech off of their work. Let me show you another example.
Our firm was hired to expand Speed Stick deodorant's Twitter Footprint. They already had a Twitter Feed. We, of course, had no original ideas. So we hired a separate company to create thousands of fake Twitter accounts, designed only to follow Speed Stick.
我們的公司被雇用來擴展Speed Stick體香劑的Twitter Footprint(推文紀錄)。他們已經有了Twitter Feed。我們，當然，沒有原創構想。所以我們雇用了另一個公司來產生數千個假的Twitter帳號，只為追蹤Speed Stick而設計。
We were able to increase the number of accounts following Speed Stick from three hundred to nine hundred thousand in less than a week. And the best part is: all these accounts were robots. So we didn't have to tweet anything, because nobody was reading it. Companies don't care if their followers are real or not. They'll pay you either way.
Ideally, real human user will leave social networking altogether. And all that will be left will be thousands of robots, talking to each other, who we can then advertise to. Now robots don't yet buy products. That's all our concern.
In the new social media economy, you just have to keep looking like you're doing work, and people will pay you for it. Thank you.