The Han River, Seoul, South Korea
The largest number of people have given up their lives in Mapo Bridge.
Mapo Bridge Save A Life
Raise the railing, so that it's harder to climb over.
Wouldn't it be better to close the bridge to pedestrians after dark?
Install a safety net.
But rather than trying to hinder people from taking their lives, we wanted to change their minds about it.
Samsung Life Insurance - Shining a Light on the Mapo Bridge
三星人壽保險 - 在麻浦大橋上點一盞明燈
A simple light is where our idea began. We wanted to light up each step as people walked by, surprise them and bring them joy.
"The lights turn on as someone passes by..."
We went to the bridge and walked on it to see for ourselves. We wanted to connect with people on the eye level. So we started to create sensors that reacted to people as they walked by.
Samsung Life Insurance - Speak to you through the Mapo Bridge
三星人壽保險 - 透過麻浦大橋對您發聲
We wanted this Bridge of Life to start a conversation with people, sometimes with a simple greeting, or with words of wisdom, or with a silly joke that will move their hearts. And where the conversation ends, we set up bronze statues of two friends, where one is patting the other on his back and pinching his cheek.
And so, Finally
1 year and 6 months of production
142 staff members and participants
A total length of 2.2km
2,200 LED lights and sensors
1.8km of messages on the railing
September 26th, 2012
The renewal of the Mapo Bridge as the 'Bridge of Life'...
As if the bridge were talking to you like a friend...
Helping people with these phrases to reconsider their situation...
The 'Bridge of Life' by Samsung Life Insurance...
It would be great if even one life could be saved.
My heart was really moved.
The fun thing about this is once you start reading it, you don't notice how much time has passed.
How have you been?
What's troubling you?
Just go and see the person you miss.
Your best moments in life are yet to come.
A small first step by Samsung Life Insurance: to save lives, to give a new hope, to share a new dream, to encourage and to inspire. Even at this very moment, the Bridge of Life is speaking to someone.
Human, Love, Samsung Life Insurance