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「生命之橋」- The Bridge of Life


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The Han River, Seoul, South Korea
漢江,首爾,南韓

The largest number of people have given up their lives in Mapo Bridge.
最多人在麻浦大橋輕生。

Mapo Bridge Save A Life
麻浦大橋 挽救生命

Raise the railing, so that it's harder to climb over.
加高圍欄,如此要攀爬過去比較困難。

Wouldn't it be better to close the bridge to pedestrians after dark?
天黑之後將此橋對行人封閉不會比較好嗎?

Install a safety net.
裝一道安全網。

But rather than trying to hinder people from taking their lives, we wanted to change their minds about it.
與其阻止人們輕生,我們想要改變他們對此的想法。

Samsung Life Insurance - Shining a Light on the Mapo Bridge
三星人壽保險 - 在麻浦大橋上點一盞明燈

A simple light is where our idea began. We wanted to light up each step as people walked by, surprise them and bring them joy.
一盞簡單的燈是我們構想開始的地方。當人們走過,我們想要點亮每一個步伐。

"The lights turn on as someone passes by..."
「當某個人經過燈會亮起...」

We went to the bridge and walked on it to see for ourselves. We wanted to connect with people on the eye level. So we started to create sensors that reacted to people as they walked by.
我們去麻浦大橋走在上面親眼看看。我們想要在視線高度和人們連結。所以我們開始設計當人們走過時對他們有所反應的感應器。

Samsung Life Insurance - Speak to you through the Mapo Bridge
三星人壽保險 - 透過麻浦大橋對您發聲

We wanted this Bridge of Life to start a conversation with people, sometimes with a simple greeting, or with words of wisdom, or with a silly joke that will move their hearts. And where the conversation ends, we set up bronze statues of two friends, where one is patting the other on his back and pinching his cheek.
我們要這座「生命之橋」和人們開啟一段對話,有時用簡單的一個問候,或用珠璣妙語,或用一個感動人心的蠢笑話。而對話結束的地方,我們豎起兩個朋友的青銅像,一個人拍著另一位的背並捏捏他的臉頰。

And so, Finally
因此,終於

1 year and 6 months of production
一年六個月的製作

142 staff members and participants
142位職員及參與者

A total length of 2.2km
總長2.2公里

2,200 LED lights and sensors
2,200盞LED燈和感應器

1.8km of messages on the railing
圍欄上長達1.8公里的短訊息

September 26th, 2012
2012年九月26日

The renewal of the Mapo Bridge as the 'Bridge of Life'...
麻浦大橋更新成為「生命之橋」...

As if the bridge were talking to you like a friend...
好像這座橋像個朋友般跟你說話...

Helping people with these phrases to reconsider their situation...
用這些短句幫助人們再次思量他們的處境...

The 'Bridge of Life' by Samsung Life Insurance...
三星人壽保險的「生命之橋」...

It would be great if even one life could be saved.
若即使一條生命能夠被拯救那就很棒了。

My heart was really moved.
我的心真的被感動了。

The fun thing about this is once you start reading it, you don't notice how much time has passed.
這有趣的事情是,一旦你開始閱讀它,你不會注意到多少時光流逝。

How have you been?
你近來可好?

What's troubling you?
什麼在困擾著你?

Just go and see the person you miss.
就去看看你思念的人吧。

Your best moments in life are yet to come.
你人生中最精彩的時刻還在後頭。

A small first step by Samsung Life Insurance: to save lives, to give a new hope, to share a new dream, to encourage and to inspire. Even at this very moment, the Bridge of Life is speaking to someone.
三星人壽保險小小的第一步:拯救生命、給予新希望、分享新夢想、鼓勵並激勵人心。即使就在這一刻,「生命之橋」正在對某人說著話。

Human, Love, Samsung Life Insurance
人性、愛、三星人壽保險

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