We don't wanna just change your phone. We wanna make you say, "Wow, that is a bigger change than I expected." iPhone 5 is a result of that desire to surprise.
It's been completely redesigned. For the first time ever, we've increased the science of displaying. By making the screen taller but not wider, you can see more of your content without the need to scroll. We're making scrolling a thing of the past. iPhone 5 is more comfortable to use and reduces scrolling fatigue while reading long documents.
Even with the larger display, iPhone 5 is the thinnest iPhone we've ever built. To achieve the design this tall, we had to look at the complete redesign of the internal architecture. It's 18% thinner and 795% taller than the previous iPhone.
It makes everything you do on iPhone 5 feel easier, and just to move your arm away. No more hidden menus, no confusing gestures, everything is right at your fingertips.
The panorama feature is simply awesome! The Ultra-HD widescreen display let you get your entire shot in a single snap. You can also use your iPhone 5's innovated design for image stabilization.
With an iPhone this tall, reception has never been better. You enjoy crystal clear clarity on even the longest calls. And of course, all your favorite APPs are still available. In fact, you'll find your old favorites also benefit from the new, experience-enhancing Ultra-HD widescreen. We found that while many previous iPhone owners were using facetime, they weren't using it for the faces. That's why we're introducing: bodytime. Using iPhone 5's Ultra-HD widescreen display, bodytime lets you see a person's entire body, allowing you to detect mannerisms and defects like never before.
We looked way beyond what we thought was expected. It took all of our learning, all of our thinking to realize something so simple, so clear, and yet, so tall.
iPhone 5, the tallest thing to happen to iPhone, since iPhone.