Hi, I'm Kevin Richardson. I'm the winner of Volkswagen's fun theory award. My idea was the speed camera lottery. Could we get people to obey the speed limit for fun?
嗨，我是 Kevin Richardson。我是福斯汽車趣味理論獎的得主。我的構想是樂透測速相機。我們是否能讓人們因為有趣而遵守速限？
I really believe that fun can change human behavior for the better, and I was really thrilled to see that my idea which started as a scribble submitted into this competition might even become reality.
The speed camera lottery would do two things. One, it would photograph, uh, speeders and give them a citation, and that money goes in the pot. But if you're obeying the law, your picture will also get snapped, and you'll be entered into a lottery and win some of that money from those speeders.
Over a three-day period, 24,857 cars passed our speed camera.
這三天的期間內，有 24,857 輛汽車行經我們的測速相機。
I always drive legally, but I doubt I'll win.
This is a really positive thing, drive legally and earn money. Perfect!
Average speed before experiment: 32 km/h
實驗前平均速率：時速 32 公里
Average speed during experiment: 25 km/h
實驗期間平均速率：時速 25 公里
That's a reduction in speed of 22 percent.
Fun can obviously change behavior for the better.
We call it the fun theory.
- 「為了好玩」- For Fun
Could we get people to obey the speed limit for fun?
- 「改善、轉好」- For The Better
I really believe that fun can change human behavior for the better...